These highlights await you:

• Record-breaking growth: One-time online donations rose by 17.48%, while recurring donations increased by 28.12% compared to the previous year.

• Top payment methods: Over half of Swiss transactions between 30–100 CHF were made via TWINT, while PayPal remained Germany’s top choice, growing by 73.24%.

• Key communication channels: Instagram saw a major surge, with 60% of NPOs using it in 2021—up from 35% in 2019.

• Best donation times: Sundays saw the most donations in Switzerland, while Germany’s peak was on Fridays.

This study was published by our fundraising experts and includes results from both an external survey and our internal customer database.

Looking for more insights? Explore our Fundraising Insights for success stories, tutorials, and expert advice.