FUNDRAISING STUDY 

Donor Study 2023

The story behind the numbers: How the DACH region donates

Gain insights into the online donation behavior of your target audience and discover the latest fundraising trends in the DACH region with our exclusive Donor Study.

❗️This e-book only exists in German. But you still can download it & translate the content of course!

These highlights await you:

  • Record-breaking online donations: Donation volume and transactions reached all-time highs across all organisation sizes in the DACH region, with global events significantly influencing donor behaviour.

  • Most popular payment methods: TWINT remained the top choice in Switzerland, while PayPal led in Germany—both further strengthening their position in 2022.

  • When do people donate? Organisations in the DACH region receive more donations towards the end of the week and on weekends—an insight that can help optimise campaign planning.

  • Step-by-step analysis: Understand the key drivers behind donation trends with structured insights for both newcomers and experienced fundraisers. The Donor Study 2023 provides a comprehensive look into the evolving world of online fundraising.

 

This study was published by our fundraising experts and includes results from our internal customer database. 

Looking for more insights? Explore our Fundraising Insights for success stories, tutorials, and expert advice.

Donor Study 2023

 

 

 

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