A year full of changes and challenges in fundraising - RaiseNow's Fundraising Study 2024 highlights the latest trends and offers practical recommendations to help you optimize your fundraising strategy. This comprehensive study is specifically tailored to the needs and challenges of non-profit organizations and is now available to download for free.
The Fundraising Study 2024: An indispensable tool for successful fundraising strategies
In our study, you will find detailed analyses, practice-oriented recommendations and numerous interactive elements that make it easier to read and understand. You can also expect innovative approaches for effective fundraising via social media and future-oriented strategies. We have summarized the most important insights for you in this blog article.
9 key facts from the Fundraising Study 2024
The Fundraising Study 2024 reveals the most important developments and trends in the fundraising sector. These 9 key facts provide you with a compact overview of the key findings of the study and help you to improve your fundraising strategies in a targeted manner. Discover how you can overcome current challenges and make the most of future opportunities.
- Decline in donation volume: The donation volume in 2023 fell by 18.5% compared to 2022. This development shows the growing challenges for fundraisers in a changing environment.
- Impact of natural disasters: Higher donation volumes can be recorded in months with natural disasters. This shows how crises influence donation behavior and what opportunities can arise from them
- Decline in average donation: The average donation decreases by 15% in 2023 compared to the previous year. This means that fundraisers must find innovative approaches to motivate donors and retain them in the long term.
- Lack of resources in social media marketing: 77% of the non-profit organizations surveyed see a lack of human or time resources as a major barrier to effective social media marketing. This highlights the need for non-profit organizations to invest in professional fundraisers.
- Active online fundraising organizations: 81% of the organizations surveyed are active in online fundraising. The digital space offers countless opportunities to reach new donors and strengthen existing relationships.
- Importance of PayPal: 75% of payments in euros are received via PayPal. This underlines the importance of user-friendly and trustworthy payment platforms for the success of online donations.
- Use of social media marketing: 75% of organizations active in online fundraising also use social media marketing. Social media is a powerful tool for reaching and engaging donors.
- Importance of TWINT in Switzerland: TWINT remains the most important payment method for donations in Switzerland with a share of 56%. Efficient payment options can make the difference when it comes to attracting and retaining donors.
- Share of online donations: Online donations account for a quarter of the total donation volume. This trend shows how important it is to develop and implement strong online fundraising strategies.
Why you should definitely download the Fundraising Study 2024
Here are some highlights you shouldn't miss:
- Comprehensive fundraising analysis:
the study offers detailed insights into current trends, data and statistics, supported by expert contributions and best practices from successful organizations.
- Practical recommendations: It contains concrete, actionable tips specifically tailored to the needs of nonprofit organizations to make their fundraising strategies effective.
- Interactive and accessible content: Available in interactive PDF format, the study provides an enhanced reading and learning experience and is accessible free of charge.
- Forward-looking strategies: The study highlights innovative approaches, including social media marketing, to future-proof fundraising efforts and make them successful.
Use the interactive features of the study
To take full advantage of the interactive features of the Fundraising Study 2024, we recommend using an interactive PDF reader such as Adobe (free of charge). This allows you to make the most of all the functions and interactive content of the study.
Detailed data analysis and methodological background for fundraisers
RaiseNow's Fundraising Study 2024 is packed with valuable information specifically designed for non-profit organizations and fundraisers. From analysis of (online) fundraising figures to the impact of global events on donor behavior, our study has everything you need to know. Download it now as a handy PDF and discover the latest findings. Don't forget to share the study with your team!
Get the Fundraising Study 2024 now for free and optimise your fundraising strategy!
Have fun reading and implementing the new ideas!