FUNDRAISING STUDY 

Donor Study 2021 - How does the DACH region donate?

Gain insights into the online donation behavior of the DACH region and learn more about the key trends in digital giving with our Donor Study 2021. 

❗️This e-book only exists in German. But you still can download it & translate the content of course!

These highlights await you:

  • Donation trends in 2020: Discover how donation volumes and transaction numbers evolved and what patterns shaped online fundraising in the DACH region.

  • When do people donate? Explore donation behavior over the course of the year, month, week, and even by time of day to optimize your fundraising campaigns for peak giving moments.

  • Preferred payment methods: See how payment preferences vary across Germany, Austria, and Switzerland. 

This study was published by our fundraising experts and includes results from our internal customer database as well as an external survey conducted last year, focusing on social media marketing. 

Looking for more insights? Explore our Fundraising Insights for success stories, tutorials, and expert advice.

Donor Study 2021

 

 

 

 

 

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