10 Giving Tuesday campaign tips for your non-profit organization

by Pia on June 13, 2025

FUNDRAISING TRENDS SEASONAL INSIGHTS

Giving Tuesday is much more than just a date in the calendar. It's a day of giving, engagement and opportunity. In our latest blog post, you'll learn why Giving Tuesday is so important for nonprofit organizations and how you can harness its immense power to advance your mission. Be inspired by the opportunities this day offers and learn how you can create effective campaigns to make the world a better place. Giving Tuesday - a day that can make a difference.

Why is Giving Tuesday important for non-profit organizations?

Giving Tuesday offers a wealth of benefits for charities and non-profit organizations:

Raise Awareness: Giving Tuesday attracts worldwide attention. This is an excellent opportunity to raise awareness of your organization and attract new supporters.
Collect donations: People are particularly motivated to donate on this day. Appeals and campaigns have a higher chance of success in gaining support on this day.
Build commitment: Giving Tuesday provides an opportunity to connect with your supporters and encourage them to actively participate in your mission. This can foster long-term bonds.

10 Tips - How to organize a last-minute Giving Tuesday campaign

Giving Tuesday is coming up and you don't feel quite prepared yet? No worries, because in our latest blog post, we present you with 10 last-minute tips to make the most of this momentous day of giving for your organization. From clear messaging to mobile-friendly donation platforms, discover how to plan a successful last-minute campaign and drive your mission forward. Giving Tuesday can come, and you'll be ready!

Clarify your message: Your message should not only be clear, but also emotionally gripping. Concisely articulate the difference that support will make for your organization. Explain how each donation has a direct impact and link it to a current, relevant cause for your organization.
Mobile-optimized donation platform: Make sure your online donation platform is mobile-friendly, as many donations are made via mobile devices.
Social media campaign with focus and strategy: Use the hashtag #GivingTuesday and select platforms to target specific audiences. Create a countdown and plan posts with specific call-to-actions to increase urgency. Supplement your posts with small success stories to strengthen the connection to the mission.
Use Giving Tuesday x RaiseNow branding: Use the Giving Tuesday x RaiseNow logo and personalize your design to increase recognition. Be sure to use the branding across all channels and create easily shareable content that motivates others to support your campaign.
Real stories and testimonials: Tell stories of people or projects that have been directly impacted by your work, and perhaps also let those affected or employees have their say. Authentic stories inspire trust and emotional closeness.
Use online donation forms: This way you don't have to worry about complicated payment processing, but can concentrate fully on the best communication for Giving Tuesday.
Targeted email campaign in phases: Divide your email campaign into several phases, e.g. reminder, action and thank you. In the first step you build excitement, then you give a clear appeal for donations and finally a heartfelt thank you - ideally with an update on the success of the campaign.
Interactive video livestream: Plan a livestream that not only informs, but also actively invites people to participate. Incorporate interactive elements, e.g. polls or question-and-answer sessions, to increase the engagement of your viewers.
Transparent gratitude campaign: Show your appreciation by publicly recognizing donors on social networks or on your website. Provide information about the direct use of donations and document successes in a visible and traceable way.
Maintain sustainable communication and relationships: After Giving Tuesday, consciously take time to show donors the impact of their support. A regular "impact update" via newsletter or on social media shows that their donations are actually making a difference and strengthens the bond with the organization in the long term.

You can find more tips for your campaign in the Fundraising Study 2024. Download it now for free!

Resources for Giving Tuesday

Fundraising Study 2024: Get practical tips and helpful checklists for your campaign, free of charge in our Fundraising Study.
Campaign tips: The Giving Tuesday Initiative offers valuable advice and tips on how nonprofit organizations can make their Giving Tuesday a success. Get insights and best practices to get the most out of this day of giving.
Logos: Use the official Giving Tuesday logos to show your support for this global day of giving. The logos are available for free and are free to use
Stock Images: The Giving Tuesday initiative provides a selection of stock images created specifically for Giving Tuesday. These images are free for nonprofits to download and use to amplify their messages and visualize their missions.

Note: Make sure you use the logos and images in accordance with the Giving Tuesday Initiative's usage guidelines to respect rights and brand integrity.

We are here to support you

Giving Tuesday is an opportunity not to be missed. Use this day to advance your mission, gain supporters and make a positive change in the world. At RaiseNow, we pride ourselves on helping organizations reach their fundraising goals, and we're here to help make sure your Giving Tuesday campaign is a success.