Leading charitable giving technology providers RaiseNow and Altruja join forces

Zurich/Munich (2 July 2020)

RaiseNow Altruja

The strategic merger consolidates both RaiseNow and Altruja’s offerings, meeting growing demands for a single end-to-end fundraising provider to better serve the needs of nonprofit organizations in the DACH market.

RaiseNow, fundraising technology leader headquartered in Zurich, Switzerland, with an active Berlin office, today announced that it is merging with Altruja, a fundraising technology company specialized in the growth of digital fundraising in Germany and Austria. Together, Altruja and RaiseNow present a powerful combination that will forge deeper and more effective connections between people and the causes that they support.


“As a software leader focusing on building innovative technology that powers social good, it is in our DNA to anticipate and preempt the changes in which people give and connect with causes,” said Marco Zaugg, President and CEO of RaiseNow.


“This union is expected to result in greater efficiencies and success of fundraising efforts by organizations, significantly maximizing the impact of their causes,” he added.

As digital fundraising gathers momentum, organizations have started to leverage social networks by empowering individual supporters to fundraise on their behalf. Known as “peer-to-peer fundraising”, this approach activates communities to maximize the impact of campaigns, bringing huge potential and new opportunities to the scene. Since 2010, Altruja has been driving peer-to-peer fundraising in Germany, Austria and Switzerland, serving over 1.000 nonprofit organizations.


Nicolas Reis, Co-founder and General Manager of Altruja, commented: “Social, mobile and the rise of crowdfunding combined are transforming the way that people give, and the pace of change is unprecedented.”


“By bringing together Altruja’s community and social platform with RaiseNow’s expertise, we will be better able to help great causes reach more people and raise more money - more effectively and intelligently than ever before,” added Stefan Grothkopp, CTO & Co-Founder of Altruja.

The alliance will enhance RaiseNow’s peer-to-peer feature set. Likewise, it provides Altruja with robust customer relationship management (CRM) capabilities through RaiseNow’s integration with Salesforce - a solution increasingly embraced by charities in Germany and Austria. This union positions both RaiseNow and Altruja to better serve the DACH market.

The two companies can expect definitive agreements to be completed later this year, with the deal subject to customary closing and financing arrangements before then. RaiseNow and Altruja will announce their full integration strategy once it is complete.

About RaiseNow

Founded in 2013 with a visionary aim to enable people and organizations to do good in a digital world, RaiseNow is a powerful end-to-end fundraising solution for ambitious charities and nonprofits. We empower fundraisers and advance their missions to collect donations in a more efficient, user-friendly, and successful way than before. Bringing digital fundraising to the next level, our platform handles all the needs of a nonprofit organization - from online donation and payment processing, to peer-to-peer fundraising and seamless integrations with existing tools. We currently support over 1,000 organizations around the world - including Save the Children International, WWF, Amnesty, UNICEF - processing more than 1.5 million transactions and a donation volume of over 150 million euros.


About Altruja

Altruja is a professional digital fundraising software provider that provides donation tools, charity shops and peer-to-peer fundraising capabilities for nonprofit organizations and other fundraising institutions like universities, schools, political parties, and more. With Altruja, fundraisers can reach new donors effortlessly and exponentially increase the amount of funds that they raise. We believe that long-term success and growth can only be achieved in a holistic manner. Aside from our technological tools, our advanced online Marketing knowledge system, Altruja Coach, coupled with comprehensive support from an experienced team, puts the organizations and causes that we power at the forefront of this digital future that is already here.

For more information, visit www.altruja.de 


Media contact

Clara Lu
Chief Marketing Officer at RaiseNow

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