People’s willingness to donate changes over the course of a year. The RaiseNow Fundraising Study 2026 shows that different organisations receive particularly high levels of donations at different times of the year. For many charities, the end of the year is a key period. For organisations with a religious focus, however, religious festivals such as Ramadan or Christmas can trigger a significant surge in donations.
Swiss Barakah Charity tailors its fundraising to these moments. Looking back at 2025, March – the month in which Ramadan fell – stands out clearly: the monthly donation total in 2025 was just under CHF 5 million, well above most other months of the year.
.png?width=2000&height=1125&name=Graphs%20for%20Keynote%20Berlin%20Presentation%20(28).png "Volume of digital donations")
Total annual donations in CHF
.png?width=2000&height=1125&name=Graphs%20for%20Keynote%20Berlin%20Presentation%20(29).png "Monthly donation volume: Success")
Monthly donations to Swiss Barakah Charity 2025 in CHF
Swiss Barakah Charity offers various ways to get involved during Ramadan. As well as one-off donations, this includes the option to donate daily. This allows supporters to choose an amount that suits them and to give it regularly throughout Ramadan – entirely automatically via a digital donation form.
The 2026 campaign ‘Transform Ramadan into Barakah’ illustrates how this works in practice. Between 17 February and 19 March, 4,525 transactions were received from 1,486 donors. Together, these totalled CHF 64,784.26. The median amount was CHF 5.09; in addition, 192 standing orders were set up. Discover Daily Ramadan here!
These figures demonstrate the campaign’s effectiveness: many people contribute small amounts, often choosing to provide regular support. Ramadan and other celebrations provide a shared occasion for campaigns. The appropriate donation options make it easy to act on this occasion.
The urge to donate often arises whilst out and about or when viewing a post on social media. If someone then has to open a complicated webpage, enter lots of details or search for a suitable payment method, what was a fleeting moment can quickly turn into a lengthy process.
Swiss Barakah Charity therefore designs its donation channels specifically with the smartphone in mind. On the mobile donation pages, supporters can select a cause and an amount and then make the payment. The frequency of donations can also be tailored to the campaign – for example, with a daily donation during a campaign.
The organisation’s figures demonstrate just how well this approach suits its target audience: 90.1 per cent of transactions take place online. Of the digital donations, 85.7 per cent are made via mobile devices.
.png?width=2000&height=1125&name=Graphs%20for%20Keynote%20Berlin%20Presentation%20(27).png "Donate online via mobile")
Comparison of the share of transactions in 2025
.png?width=2000&height=1125&name=Graphs%20for%20Keynote%20Berlin%20Presentation%20(26).png "Donations by age group")
Donors by age: Swiss Barakah Charity 2025
Added to this is a comparatively young group of donors. 38 per cent are aged between 25 and 34, a further 23 per cent between 35 and 44, and 19 per cent between 18 and 24.
However, these figures do not mean that every donation follows the same pattern. The RaiseNow Fundraising Study 2026 shows, for example, that smaller amounts are particularly often donated via mobile devices. When it comes to larger amounts, people often take more time and are more likely to use a larger device. It is therefore worthwhile for organisations to make the spontaneous mobile donation process particularly straightforward, whilst at the same time providing sufficient information for people who wish to do some research before making a larger donation.
Added to this is a comparatively young group of donors. 38 per cent are aged between 25 and 34, a further 23 per cent between 35 and 44, and 19 per cent between 18 and 24.
However, these figures do not mean that every donation follows the same pattern. The RaiseNow Fundraising Study 2026 shows, for example, that smaller amounts are particularly often donated via mobile devices. When it comes to larger amounts, people often take more time and are more likely to use a larger device. It is therefore worthwhile for organisations to make the spontaneous mobile donation process particularly straightforward, whilst at the same time providing sufficient information for people who wish to do some research before making a larger donation.
Donors by age: Swiss Barakah Charity 2025
