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Cookie Policy

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Cookie Policy of RaiseNow AG



This cookie policy ("Cookie Policy") explains the cookies and similar technologies (collectively “Tools”) used by RaiseNow AG ("Company", "we", "our", or "us") in our website, available on https://www.raisenow.com/, as well as other software provided by us ("Services"). Unless stated otherwise (in Section 4 below), we act as controllers of this data processing. Bear in mind that these Tools may also be used in platforms where we do not act as controllers. In these cases, please check the provider’s privacy information regarding your rights and how you may assert them.

A cookie is a small text file that is stored on your device. Comparable technologies are in particular web storage (local / session storage), fingerprints, tags or pixels. Most browsers are set by default to accept cookies and similar technologies. However, you can usually adjust your browser settings so that these Tools are rejected or only stored with your prior consent. If you refuse these Tools, you may not be able to use all of our services without problems.

In the following, the Tools we use are listed, whereby we inform you in particular about the providers of the Tools, the storage period of the Tools and the transfer of data to third parties. We also explain in which cases we obtain your voluntary consent to use the Tools and how you can revoke this consent.

1. Legal basis and revocation

1.1 Legal basis

We use Tools that are necessary for the operation of the Services on the basis of our legitimate interest in enabling you to use our Services more conveniently and individually and to make use of it as time-saving as possible. In certain cases, these Tools may also be necessary for the performance of a contract or to carry out pre-contractual measures. In these cases, access to and storage of information in the terminal device is absolutely necessary and is carried out in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states.

We use all other Tools, especially those for marketing purposes, on the basis of your consent. In these cases, access to and storage of information in the end device is subject to consent and is carried out in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states.

If personal data is transferred to third countries, we refer you to our privacy policy, also with regard to the risks this may entail. If you have given your consent to use certain Tools, we will (also) transfer the data processed when using the Tools to third countries on the basis of this consent.

1.2 Obtaining your consent

We use HubSpot and our internal cookie banner tool to collect and manage consent and any revocations. When you make a decision in the consent banner, a cookie is set that records your consent or refusal. We use this technically necessary cookie on the basis of our legitimate interest in documenting your consent. Access to and storage of information in the end device is absolutely necessary in these cases and is carried out in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states. If you delete your cookies, we will ask you for your consent again when you access the Services at a later date.

1.3 Withdrawing your consent or changing your selection

You can revoke your consent for certain or all Tools at any time. To do so, click on “Cookie Settings” on the footer of our website or, alternatively in the settings of your profile. There you can also change the selection of Tools you wish to consent to as well as find additional information on the cookies and the respective storage period. Alternatively, you can assert your revocation for certain Tools directly with the provider.

2. Essential Tools

We use certain Tools to enable the basic functions of our Services ("Essential Tools"). Without these Tools, we could not provide our service. Therefore, Essential Tools are used without consent based on our legitimate interests or to fulfil a contract or to carry out pre-contractual measures. These Tools include cookies as listed below.

2.1 Cloudfare

Our Services uses Cloudfare, a service provided by Cloudfare Inc., 101 Townsend Street, San Francisco, CA 94107, USA. Cloudflare is used to optimise the loading times of our Services and to secure it. Through Cloudflare, user requests on our Services are initially routed via Cloudflare servers and statistics are compiled from these data streams. This serves to detect potential threats to our Services from malware at an early stage and to optimise the loading times of our Services. These statistics enable us to continuously improve our services, to carry out a cost-benefit analysis of our internet marketing and to make our internet presence more interesting and user-friendly for you as a user.

This Tool uses the following cookies:

  • __cfuvid (session): set by Cloudfare due to rate limiting policies;
  • __cfruid (session): set by Cloudfare due to rate limiting policies;
  • cf_clearance (30 minutes): stores proof of challenge passed. It is used to no longer issue a challenge if present. It is required to reach an origin server.

To know more about Cloudfare's cookie usage, consult it's privacy policy here.

2.2 Other tools

Besides the tools identified above, we also use the following essential tools:

  • PHPSESSID (session): cookie native to PHP and enables websites to store serialised state data. It is used to establish a user session and to pass state data via a session cookie;
  • rnw_ui_language (1 year): stores the user’s language choice across UI components.
  • CookieConsent (1 year when sent from hub.raisenow.com; 150 days when sent from docs.raisenow.com): store cookie preferences from the user and show the cookie banner only once.
  • rnw_ui_theme (1 year): to store the dark/light theme settings.
  • rnw_ui_sidebar_theme (1 year): to store the dark/light theme settings.
  • language_chosen (30 days): set by our website when a new language is chosen.
  • language_choice (30 days): set by our website when a new language is chosen.
  • Token (session):  contains the authorization token after login.
  • show_welcome_dashboard_modal (1 year): contains a boolean which indicates whether a welcome modal should be shown or not.

3. Non-Essential Tools

In order to improve our Services, we use Tools to collect statistics and analyse general usage behaviour based on access data ("Non-Essential Tools"). We also use analytics services to evaluate the use of our various marketing channels. The legal basis for these Tools is – unless otherwise stated – your consent.

3.1 Hubspot

Our Services uses Hubspot, a service provided by Hubspot Ireland Limited, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland ("Hubspot"). Hubspot sets cookies when a user visits our Services for tracking purposes, in order to understand how they use it so that we may build and maintain our service through user feedback.

This Tool uses the following cookies:

  • hs_ab_test (session): used to consistently serve visitors the same version of an A/B test page they have seen before;
  • __cf_bm (30 minutes): set by Hubspot’s CDN provider due to rate limiting policies;
  • __cfuvid (session): set by Hubspot’s CDN provider due to rate limiting policies;
  • __cfruid (session): set by Hubspot’s CDN provider due to rate limiting policies;
  • __hs_initial_opt_in (7 days): used to prevent the banner from always displaying when visitors are browsing in strict mode;
  • __hs_opt_out (6 months): used to remember not to ask the visitor to accept cookies again;
  • hstc (6 months): main cookie for tracking visitors. It contains the domain, hubspotutk, initial timestamp, las timestamp, current timestamp and session number;
  • hubspotutk (6 months): keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor;
  • __hssrc (session): whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session;
  • __hssc (30 minutes): cookie used to track sessions, it is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount and session start timestamp.

To know more about Hubspot's cookie usage, consult its privacy policy here.

3.2 Meta Pixel

Our Services uses Meta Pixel, a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta Pixel"). Meta Pixel is a Tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on our Services. It helps us implement JavaScript code on our Services to track and dynamically provide content to site visitors, by setting tracking cookies in order to help us understand how our Services is used, as well as advertising cookies in order for us to reach customers in the future through Facebook ads. Site visitors are matched to their respective Facebook accounts and identified through cookies set on their devices. The Meta Pixel tracks URLs and domains visited, as well as the devices used by site visitors.

This  uses the following cookies:

  • _fbp (3 months): to store and track visits across websites.

To know more about Meta's cookie usage, consult its privacy policy here.

3.3 reCAPTCHA

Our Services uses reCAPTCHA, which is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("reCAPTCHA"). reCAPTCHA is a service that protects Services from spam software and abuse by non-human visitors. We use it to ensure we keep bots away. Therefore, your IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. This includes referrer URL, IP address, information about your operation system, cookies, mouse and keyboard behaviour, date and language settings, JavaScript objects, screen resolution.

This tool uses the following cookies:

  • _GRECAPTCHA (6 months): to provide spam protection. 

To know more about Google's cookie usage, consult its privacy policy here.

3.4 LinkedIn Insight Tag

Our Services uses LinkedIn Insight Tag, a service provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn Insight Tag"). LinkedIn Insight Tag is a piece of JavaScript code that we add to our Services in order for us to be able to report on our ad campaigns and understand visitor usage of our Services. With it we track conversions, retarget Services visitors and view demographic information on LinkedIn members who visit our Services. It works by setting cookies on visitors' web browsers when our Services are visited, allowing us to determine to which users ads are displayed to, in order to improve marketing campaign results and to better report the effectiveness of the used ads. 

This Tool uses the following cookies:

  • bcookie (1 year): used to uniquely identify devices accessing LinkedIn to detect abuse on the platform;
  • li_gc (6 months): used to store guest consent to the use of cookies for non-essential purposes;
  • lidc (24 hours): used to ensure proper website functioning.

To know more about LinkedIn's cookie usage, consult its privacy policy here.

3.5 Google Analytics 4

Our Services uses the web analytics service Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google Analytics 4"). If you have not consented to the use of the analytics Tools, your data will not be collected as part of Google Analytics 4. 

Google Analytics 4 uses JavaScript and pixels to read information on your terminal device and cookies to store information on your terminal device. This is used to analyse your usage behaviour and to improve our Services. The access data is compiled by Google on our behalf into pseudonymous usage profiles and transferred to a Google server in the USA. We will process the information obtained in order to evaluate your use of the Services and to compile reports on Service activities. 

The data collected as part of the usage analysis of Google Analytics 4 is enriched with data from the Google Search Console and linked to data from Google Ads, in particular to measure the success of our advertising campaigns (so-called conversions).

The following data may be processed by Google Analytics 4: IP address; user ID and device ID; referrer URL (previously visited page); pages viewed (date, time, URL, title, length of stay); downloaded files; clicked links to other websites; achievement of certain goals (conversions); technical information (operating system; browser type, version and language; device type, brand, model and resolution); approximate location (country, region and city, if applicable, based on anonymised IP address).

This Tool uses the following cookies:

  • _ga (1 year, 1 month): to distinguish unique users;
  • _ga_# (1 year, 1 month): used to persist session state;
  • _gat_UA-# (60 seconds): limits data recording on high-traffic websites;
  • _gid (1 day): to store and update a unique value for each page visit;
  • test_cookie (15 minutes): used to determine if the visitor’s browser supports cookies;
  • __utma (2 years): used to distinguish users and sessions/visits. It is updated with each page view;
  • __utmc (session): used with __utmb to detect if a new visit to the website occurs;
  • __utmz (6 months): used to measure traffic sources and navigation on the website;
  • __utmt (10 minutes): used to calculate website speed;
  • __utmb (30 minutes): used to calculate new sessions/visits. It is updated with each new page view.

To know more about Google's cookie usage, consult its privacy policy here.

3.6 Zendesk Chat

Our Services uses Zendesk Chat, a service provided by Zendesk Inc, 1019 Market Street, San Francisco, CA 94103, USA. It allows our company to offer customer assistance, through the usage of cookies namely for authentication, security, remembering preferences and analytics.

Cookies used:

  • __cfuvid (session): set by Cloudfare due to rate limiting policies;
  • __cfruid (session): set by Cloudfare due to rate limiting policies;
  • __zlcstore (until caches and cookies are cleared by the user): Store visitor's account settings locally;
  • ZD-suid (20 minutes): Used to create a sessionId and track analytics events for pages that load a Web Widget on them;
  • ZD-store (until caches and cookies are cleared by the user): Ensures consistent presentation of the Web Widget (Classic) when an End-User navigates to a new web page.

To know more about Zendesk's cookie usage, consult it's privacy policy here. 

3.7 Google AdSense

Our Services uses Google AdSense, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. AdSense sends a cookie to the user's browser after any impression, click, or other activity that results in a call to Google's servers. If the browser accepts the cookie, the cookie is stored on the browser. Most commonly, AdSense sends a cookie to the browser when a user visits a page that shows Google ads. Pages with Google ads include ad tags that instruct browsers to request ad content from Google's servers. When the server delivers the ad content, it also sends a cookie. But a page doesn’t have to show Google ads for this to happen; it just needs to include ad tags, which might load a click tracker or impression pixel instead.

Cookies used:

  • _gcl_au (90 days): to store and track conversions;
  • IDE (13 months EEA and UK; 24 months elsewhere): to provide ad delivery or retargeting. 

To know more about Google's cookie usage, consult its privacy policy here.

3.8 Wisepops

Our Services uses Wisepops, a service provided by Wisepops SAS, 87 Boulevard Suchet 75016, Paris, France (“Wisepops”). Wisepops is an advanced pop-up builder that helps us turn Service visitors into customers. With Wisepops we can design pop-up notifications in order to promote a specific product, grow our e-mailing lists and do other actions that are relevant to have good shopping experiences for our clients. To that end, Wisepops uses cookies in order to understand when the pop-ups are seen, campaign performance, etc. allowing us to adapt our strategies to the feedback we get.

Cookies used:

  • wisepops (2 years): Stores persistent data to align the visitor’s experience with the pop-ups that are displayed;
  • wisepops_session (session): Stores data during the session to define the context in which the pop-ups are displayed to the visitor: date of browsing, pop-ups seen during session, number of pages seen during session;
  • wisepops_visits (2 years): Stores the last 10 visit dates;
  • wisepops_activity_session (session): if pop-up notices have been since, stores visit dates, referrer, UTM parameters and campaign performance.

To know more about Google's cookie usage, consult its privacy policy here.

4. Tools we set when acting as processor

Certain tools may be set when our clients use our services on their platforms. In these circumstances, our clients act as controllers, which means that it is up to them to decide on the purposes and means of how your data is collected and processed. While RaiseNow provides this service, we do not interfere with this decision taken by our clients. Please check their privacy and cookie notices to understand how they use your data and how you may assert your rights.

In case you are a client of ours implementing these services, you will find a description of the tools used, as well as their storage periods and purposes below.

Tamaro

Tamaro is RaiseNow’s donation form served by tamaro.raisenow.com. It is a widget our clients can personalise and use on their platforms. This service uses Tools in order to personalise it to our clients’ preferences, as well as to ensure it is working properly. 

In particular, Tamaro uses the following Tools:

  • rnw_tamaro_user_id (until caches and cookies are cleared by the user): to track usage and analytics;
  • rnw_tamaro_ab_test_variant (until caches and cookies are cleared by the user): to conduct A/B testing and to track results of those tests;
  • rnw_tamaro_session_id (session): to track usage and analytics;
  • rnw_tamaro_payment_form_data_cache_<configName> (cleared on page load after values are applied to the form): improves UI for the supporter (i.e. when they return to the form after redirect, the form is prefilled);
  • what-intent (session): used to provide better UI styling depending on the type of input;
  • what-input (session): used to provide better UI styling depending on the type of input;

5. Changes to this Cookie Policy

We may update our Cookie Policy from time to time. We, therefore, encourage you to review this Cookie Policy periodically for any changes. 

Changes to this Cookie Policy are effective when they are posted on this page.

6. Contact us

If you have any questions about this Cookie Policy, do not hesitate to get in touch with RaiseNow AG, at Hardturmstrasse 101, 8005, Zürich, Switzerland or through dataprotection@raisenow.com.