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Offline & Online Fundraising

Discover how online and offline fundraising methods complement each other to maximise reach and impact. Learn how organisations combine digital tools and personal engagement to create flexible, effective fundraising experiences.

Fundraising Tips Offline Online (no bg)

Different Types of Fundraising 

To advance in fundraising, you have access to a variety of approaches, methods, and tools—both online and offline. The possibilities are as diverse as the organisations that use them. To reach your goal, you’ll need tailored solutions that match your specific needs and audience. From there, you can decide on the optimal mix of fundraising activities. These are also referred to as fundraising instruments:

 

Digital fundraising instruments

A website with a donate button and donation form

Email appeals

Social media fundraising, e.g. to build a like-minded community

Community fundraising, e.g. organising personal fundraising campaigns

Vacations
Twint-qr-code-donate

Traditional fundraising instruments

Donation letters by post

Event-based fundraising

Face-to-face fundraising at events, in the street, or door-to-door

Telephone fundraising

 

 

This is, of course, not an exhaustive list. Especially in digital fundraising, there are countless practical tools available. As an all-in-one platform for fundraising, we place a strong focus on digital solutions—and on the ideal mix between online and offline channels.

Are you considering fundraising software? 

Sustainable-partnership

 

Digital vs. Traditional Fundraising

Digitalisation has been transforming our personal and professional lives for years—and fundraising is no exception. With digital fundraising, you benefit from the latest technological and analytical advancements—not only in donation collection, but also in supporter communication and engagement. Key advantages include lower costs and the potential for significant reach via social media.

Want an example? A donation letter by post is a proven tool, but the cost can be prohibitive for many smaller organisations: A four-page mailing (without flyer or giveaway) can cost around €8,000 for a print run of 10,000 copies. Given such costs, digital alternatives are clearly more accessible.

Example

A donation letter by post is a proven tool, but the cost can be prohibitive for many smaller organisations: A four-page mailing (without flyer or giveaway) can cost around €8,000 for a print run of 10,000 copies. Given such costs, digital alternatives are clearly more accessible.

 

Today, many organisations already benefit from online fundraising. Those relying solely on traditional offline methods are missing out on valuable opportunities. Naturally, the choice of instruments depends on your audience. Donors aged 70 and older remain the most generous group, often engaging through traditional channels like letters, door-to-door collections, or street appeals. But that shouldn’t be a reason to ignore digital tools—doing so may leave your organisation behind in the next generational shift.

Don't miss out—take advantage of the opportunity:

Online fundraising allows your organisation to reach a young, digital-savvy audience. Our 2020 Donor Study confirms this: Over 40% of all contributions via the RaiseNow donation platform came from donors aged between 18 and 34—and that number keeps growing. The best approach & latest fundraising trends?

Read more in our annual Fundraising Studies

 

Online & Offline – Better Together

Let’s clear up a common misconception: fundraising isn’t about choosing either digital or traditional methods. The two approaches complement each other when used effectively. So it’s not online or offline—it’s online AND offline.

Take face-to-face fundraising, for example: using tools from our partner Formunauts. With their award-winning software, organisations can run street, event, or door-to-door campaigns while capturing data and donations digitally. Combined with online donation forms or follow-up emails, this creates an effective mix of in-person engagement and digital fundraising. 

Successful Digital Fundraising with RaiseNow

Imagine your donation appeal goes viral on social media—your followers share it widely, and suddenly your message is reaching thousands. You need to seize that moment—because attention comes quickly, but it can vanish just as fast.

That’s where simple, reliable donation options become essential. This is what we do best (and much more): we make it as easy as possible for your supporters to donate—through flexible donation forms and customisable payment solutions.

 

 

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